This month, we’ll take a look at network embeddedness, or the degree to which we are enmeshed in social circles. Embedded networks play a critical role in determining the ideas, opportunities, and social connections we have access to. Being connected and “present in the moment” is the first step in deliberately shaping our network connections. A deeper understanding of betweenness centrality, intellectual (or technological) distance, and homophily will help us find the “goldilocks” zone of network embeddedness.
A Three Course Meal:
The Strength of Weak Ties
Granovetter, M. S. (1973). The strength of weak ties. American journal of sociology, 1360-1380.
Gilsing, V., Nooteboom, B., Vanhaverbeke, W., Duysters, G., & van den Oord, A.(2008). Network embeddedness and the exploration of novel technologies: Technological distance, betweenness centrality and density. Research Policy, 37(10), 1717-1731.
(Need access to the JSTOR for this one, can read the abstract otherwise)
Cohen, W., and Levinthal, D. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1, Special Issue: Technology, Organizations, and Innovation), 128-152.
About Dave Biesinger:
Dave is a manager of community relations for The Church of Jesus Christ of Latter-day Saints, where he researches, develops, and implements relationship building approaches for key community audiences. He is also a former partner and Executive Producer of DNA Films, an advertising and communications firm that designed and produced campaigns for clients like Walmart and Alaskan Airlines. Dave is currently a graduate student in USC Annenberg’s Master of Communication Management program.